How to Become a GreenLight Model

MacTalk
with Mac Ragan

QUESTION
“I was wondering what it takes to get you to do a diecast of a certain make and model of car, is it just what you like? or do you sit down and say Hmmm.............what do people like and buy?”

Thanks

Ian Harris
Stony Point, North Carolina

ANSWER

Great question, Mr. Harris! Our inspiration comes from many sources, but our main objective is to please you, the collector.

1970 Dodge Challenger Convertible

New-model selection at GreenLight is an ongoing process. We get ideas from magazines, television, car shows, the automakers, movies---well---almost anywhere. One of the great things about GreenLight is that anyone who works here can make a suggestion, and the Production and Design Teams will take it seriously.

If we find a car that we think GreenLight collectors will like, we sit down and determine how appropriate it is for our assortments. Currently we have Muscle Car Garage, Barrett-Jackson, the Speed Channel, Corvette Collection, and Black Bandit. The more assortments that work for the car, the better chance it has of getting made. This is simply a matter of finding several places for the new car to help pay for the expensive process of mold development.

 
1966 Ford Galaxie

Other factors come into play, like if the car will have a future in our promotional area or will it have any appeal outside of the U.S. But our primary market is America, so those are the collectors we try to please first.

As much as we might want to make a model of a 1965 Rambler Station Wagon, it won’t happen if we don’t think enough collectors would be interested. I’m now imagining all the requests for Rambler Wagons coming our way!

1965 Rambler Wagon

Of course, if owner Kevin Davey wants a Rambler Wagon, we’ll make it.

Thanks again for your great question!

To view the previous MacTalk, click below.
Past Mac Talks:

Greenlight in Europe

Black Bandits and Green Machine Packaging  

Rear Spoilers

Green Machine Characteristics