|
GREENLIGHT EXCLUSIVE AT 7-ELEVEN
Indianapolis, IN (April 4, 2008) Purchasing Dr Pepper at 7-Eleven stores around the country just received an added incentive. Starting in April at participating 7-Eleven stores customers who purchase two 12-packs of Dr Pepper, Diet Dr. Pepper, Cherry Vanilla Dr. Pepper, Diet Cherry Vanilla Dr. Pepper, Caffeine Free Dr. Pepper, Caffeine Free Diet Dr. Pepper or Cherry Chocolate Diet Dr. Pepper will automatically receive one free #11 Tony Kanaan/Andretti Green Racing IndyCar Series collectible. The new in-store promotion brings together Dr Pepper, 7-Eleven, Andretti Green Racing and GreenLight Collectibles, creating a promotion for IndyCar Series fans, Dr. Pepper drinkers and 7-Eleven customers.
Tony Kanaan, the #11 driver for Andretti Green Racing, participates in the 17-race Indy Racing League’s IndyCar Series. Kanaan’s primary sponsor in 2008 is 7-Eleven, with Dr. Pepper as an associate sponsor.
This Dr. Pepper/7-Eleven exclusive die-cast collectible can only be found at 7-Eleven and is manufactured by GreenLight Collectibles. The IndyCar Collectible is a 1:64 scale car, in window box packaging and is fully licensed by the IndyCar Series. 
At the participating 7-Eleven stores the collectible will be available at the point of purchase. Each 7-Eleven store will be stocked with one PDQ display that holds 20 Tony Kanaan die-cast cars.
The participating stores will become involved with the promotion throughout the 2008 IndyCar Series season as the IndyCar Schedule moves around the country.
The Florida market has the collectible available throughout the month of April, the Texas and Chesapeake Bay, Virginia markets have the cars available throughout June, and the Detroit and Chicago markets will have the cars during September.
This collaborative promotion was manufactured by GreenLight Collectibles, a premier manufacturer and marketer of officially licensed, authentic die-cast replica vehicles. In 2007, GreenLight Collectibles produced five distinct product lines: Muscle Car Garage™, Corvette® Collection™, Pace Car Garage™, IndyCar® Series Garage™ and Auction Block™. For 2008, the company has expanded to twelve distinct product lines. GreenLight die-cast replicas are available 1:18, 1:24 and 1:64 scale models and are officially licensed by General Motors, Ford Motor Company, Chrysler, Shelby, the Indy Racing League, the Indianapolis Motor Speedway, Daytona International Speedway, Champ Car World Series and Grand-Am Road Racing Association. To learn more about GreenLight Collectibles visit: www.greenlighttoys.com.
Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Accelerade, Mott's Apple Juice and Sauce, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit www.brandspeoplelove.com.
7-Eleven, Inc. engages in operating, franchising, and licensing convenience store chains primarily in the United States and Canada. The company’s stores offer various products, including tobacco, beverages, beer/wine, candy/snacks, nonfoods, fresh foods, dairy, and others. Its stores also sell gasoline. In addition, the company’s stores provide ATM services to its customers. To learn more about 7-Eleven visit their website www.7-eleven.com.
|